Plus, Hero Cosmetics partners up with TikTok’s Alix Earle.
Athena Club is now available at select Canadian retailers
This is not a drill: Athena Club has officially hit Canadian shelves! Founded in 2019 by Montreal-born duo Maria and Charles Desmarais, this trendy beauty brand is best known for its affordable shave, body, and period care offerings. From the Cloud Shave Foam to the award-winning Razor Kit, Athena Club is your one-stop shop for self-care Sunday essentials.
In addition to fulfilling your skincare needs, these pastel products are simply stunning to look at. Whether on your shower shelf or in your medicine cabinet, they’ll double as decorative statement pieces. Athena Club products are now available to shop at select Walmart, Jean Coutu and Brunet locations across the country.
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Alix Earle is the first global face of Hero Cosmetics
This week on Instagram, Hero Cosmetics announced that their newest global brand ambassador is none other than TikTok’s resident it-girl, Alix Earle. If you know Earle, then you’ll know that her transparency about acne on the clock app has helped her to amass a colossal following of over six million to date. It’s no surprise, then, that this partnership with Hero Cosmetics (behind the viral Mighty Patch pimple patches) is Earle’s latest beauty and business venture.
“As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can’t find a product that works,” shares the TikTok star in a press statement. “I’m so proud to work with a brand like Hero that promotes skin positivity and confidence.”
Annabelle launches a super hydrating concealer
Two surefire ways to ruin an hour’s worth of applying makeup? Using a face-base that dries out the skin and a concealer that creases and cracks under the eye. With the launch of Annabelle’s Perfect Fit Ultra-Hydrating Tint and…
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