Augustinus Bader—which prides itself on creating science-backed skincare products wrapped in ultra-chic, deep blue packaging—is a brand beloved by beauty editors the world over for good reason. Its cleansing balm has practically become the stuff of cult legend, as has its body cream. Now, the label is getting into the retinol game, releasing a serum that purports to deliver the same results as a prescription would, but without the painful acclimation period. Four W editors and contributors set out to see whether that claim actually held truth—or if it was simply a beauty myth.
Andrea Whittle, Features Director
How familiar are you with retinol or Retin-A products?
I’ve done a fair amount of retinol/retinoid experimentation in my quest for a smooth, clear complexion free from excess oil and fine lines. In the past, I’ve used various strengths of the Skinceuticals retinol cream (effective with minimal irritation), Differin gel (didn’t see any difference), Paula’s Choice retinol (solid) and prescription 0.01% tretinoin gel (thought it was going to be a life-changer, ended up with peeling, redness, and cystic acne instead). After my tretinoin experience, I was just about ready to give up on the so-called miracle ingredient in favor of acid exfoliants, which have always worked well for me.
What sorts of associations come up when you think of the Augustinus Bader label?
Like any excellent luxury beauty brand, Augustinus Bader has cultivated an aura of scientific rigor combined with sexy decadence. (The brand’s founder is a university professor and an expert on stem cell biology; 50 ml. of their most popular moisturizer goes for $290.) I’ve used their “The Cream” and body cream before, both of which are lovely and feel fabulous going on. But I’m of the opinion that any solid, straightforward moisturizer will do the job—active ingredients are what you should be spending your skincare budget on.
Describe your experience using the Augustinus Bader…
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