10 Purple Shampoos, Conditioners and Leave-Ins to Refresh Blonde Highlights

Photography courtesy of Lauchmetrics.COM/SPOTLIGHT

Brighten up your blonde.

Purple blush may be currently having a moment, but purple hair products never go out of style for blondes.

To understand the magic of purple haircare for blonde babes, let’s get into a little bit of colour theory. On the colour wheel, you’ll find that yellow and purple are direct opposites — making them complementary colours. So, when a bright, cool-toned shade of blonde hair begins to fade or develops a warmer undertone after a few washes post-dye, purple pigment is needed to counteract those orange and yellow undertones that can make blonde hair look brassy. Essentially, purple hair products operate as toners to neutralize lighter colours like blonde, grey and silver (or even dark hair with blonde highlights!) and restore brightness.

If blondes get to incorporate gorgeous lilac-hued shampoos and deep violet conditioners into their haircare routines then perhaps they really do have more fun. Ahead, you’ll find 10 purple hair products that anyone with blonde hair needs to know and shop.

Dae Violet Hour Purple Shampoo

Photography Courtesy of Dae Hair

The key to this tone-correcting product is the violet pigments that enhance the depth and dimension of blonde, grey and even lightened brunette hair, while rich desert botanical ingredients like cactus flower extract strengthen hair strands and protect against breakage.

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Moroccanoil Blonde Perfecting Purple Conditioner

hair with blonde highlights
Photography Courtesy of Moroccanoil

Even if you’re just touching up hair with blonde highlights, rest assured that your entire head of hair will benefit from using this offering from Moroccanoil. Formulated with the brand’s proprietary ArganID technology (which allows for moisturizing argan oil to penetrate the hair cortex), this lightweight purple conditioner not only helps to repair damaged hair, but also keeps unwanted brassiness at bay.

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IGK Mixed Feelings Purple Leave-In Drops

hair with blonde highlights

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