From new releases to cult classics, we round up the fragrances taking over TikTok.
Look, I’m a signature scent sort of person. I like having an established daily fragrance that feels like me and smells like me. For years, it was YSL’s addictive Black Opium perfume, and at press time I’m approaching my one-year anniversary of being a dedicated Maison Margiela Replica Coffee Break fragrance wearer. Point being — when it comes to perfume I know what I like and tend to stick with it for a while. I may switch it up occasionally for the evening, but my love for one true signature scent remains.
So imagine my shock as a monogamous perfume user when my latest obsession became #perfumetok, a popular corner of TikTok where creators are making the often luxury world of perfumes more accessible.
@cyrafabulous smelling good is a MUST #smellgood #perfume #perfumetok #perfumetiktok ♬ GO2DAMOON – fendi.audios
After endless scrolls down the fragrance-filled #perfumetok hashtag (which has 2.1 billion views, btw), I found myself looking up dozens of cult-status perfumes and their notes on Fragrantica and knew that somehow I’d been swept up by #perfumetok.
Though perfume preferences are subjective, TikTok users seem to be in agreement about several beloved scents across the board. From Maison Francis Kurkdjian’s Baccarat Rouge 540 to Mugler’s Alien Goddess, we’ve gathered 10 fragrances whose high-ranking hashtags warrant them a TikTok stamp of approval.
Scroll on to shop these fragrances and find yourself a new scent for the new year.
For the luxury lover: Maison Francis Kurkdjian’s Baccarat Rouge 540
With nearly 250 million views on the #baccaratrouge540 hashtag, there is no…
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