In an era where beauty brands and celebrity partnerships feel increasingly formulaic, Gisou’s announcement of Rosie Huntington-Whiteley as their Global Brand Ambassador feels like a natural fit. The honey-infused haircare brand, founded by content creator and entrepreneur Negin Mirsalehi, is deeply rooted in her family’s six-generation beekeeping heritage. Through this partnership, Mirsalehi has found a kindred spirit in the British model-actress-entrepreneur, who understands that great hair isn’t just about appearance, it’s the confidence it evokes from within. Afterall, your hair is your ultimate accessory.
“I’m delighted to join the Gisou Hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. I’ve long admired Gisou’s commitment to quality, heritage, and innovation. This campaign celebrates the idea that hair is your best accessory – deeply personal and a true reflection of your identity. I’m excited to share that message,” shares Huntington-Whiteley, whose signature blonde hair has amassed its own devoted fan following.
The timing couldn’t be more perfect. Over the past decade, Mirsalehi has guided Gisou through a remarkable transformation, redefining haircare through high-performance products whilst maintaining a loyal community at its core and achieving unmatched brand desirability. As a community-driven, social-first brand, Gisou values connection and authenticity, all qualities that resonate deeply with Huntington-Whiteley’s approach to beauty and life.
“Welcoming Rosie into the Gisou hive feels incredibly special. She’s a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world. I’m so excited for everyone to see what we’ve created together – it’s a true celebration of style, confidence, and of course, great hair. I can’t wait to share it with our community,” reflects Mirsalehi, whose excitement is palpable.
