Lafayette 148 will launch its first celebrity campaign starring Maggie Gyllenhaal, the actor, screenwriter, producer and director.
The campaign brings to life the season’s collection theme, “In the Library of Women,” a celebration of the cultural and sartorial qualities found in women literary icons and writers.
For the campaign, the 45-year-old Gyllenhaal showcases collection looks in a Brooklyn brownstone, in the neighborhood that is home to both Gyllenhaal and the brand’s design atelier.
Emily Smith, creative director of Lafayette 148, was drawn to both Gyllenhaal’s burgeoning reputation as an in-demand screenwriter — her screenplay adaption of “The Lost Daughter” was nominated for an Oscar in 2022 — as well as her many acting roles.
“A similar sensibility resides in Maggie’s writing as it does in her onscreen and onstage performances,” said Emily Smith, creative director of Lafayette 148. “She possesses a rare talent for portraying the intricacies of women’s lives, one that is anchored in a deep sense of empathy, humanity and grace. It’s these understated values — complemented by her natural elegance in everyday life — that I find so inspiring in Maggie. So when thinking about a woman who could effortlessly embody the spirit of the collection, she was a natural fit. Plus, she’s a local Brooklyn girl, too!”
Maggie Gyllenhaal for Lafayette 148.
Jody Rogac, courtesy of Lafayette 148.
In the ads, Gyllenhaal brings to life Smith’s design philosophy in the pieces she wears, such as the sculptural simplicity of a loose-fitting pant-and-shirt ensemble in paperweight gray leather, the perfect white shirt, a long-standing signature for the brand, which is paired with easy-to-wear blue denim jeans and black loafers. The collegiate spirit is evident in a chunky cashmere V-neck sweater worn with wide-leg…
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