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Daisy Knatchbull isn’t one to follow convention. From making history as the first woman to wear a morning suit in the Royal Enclosure at Royal Ascot, to becoming the first woman to open a fashion house on London’s Savile Row – long regarded as the bastion of men’s bespoke suiting – she has built a career on challenging tradition. And it’s worked. After noticing a huge gap in the women’s wear market in the realm of tailoring, she founded Knatchbull, Savile Row’s first women-only tailoring house with a shopfront in its 200-year history. Launched in 2019, the label reimagines what power dressing means today. It offers both bespoke and ready-to-wear collections that merges the precision of traditional British tailoring with a contemporary sensibility.
“My appearance at Ascot in top hat and tails certainly caused a stir. Initially, I wasn’t sure I’d even be allowed into the Royal Enclosure, as women were not permitted to wear trousers. But once I made it in, I was clapped into the Enclosure, the UK press went wild, and the dress code was soon changed,” explains the designer. She adds that the response that day was incredible, with many women telling her how empowering it felt to see that barrier broken. That moment inspired her to start Knatchbull, giving women the same opportunity to experience the power of made-to-measure, whatever their size, shape or age. “For generations, men have enjoyed the experience of bespoke clothing, yet women were rarely offered the same. I wanted to create a space where women could feel seen, heard and understood, while enjoying the craftsmanship and service that define Savile Row,” she adds.
The result? A luxury label cemented in respect for traditional tailoring and a team of female-only makers who understand women’s bodies and create for them accordingly. “We take traditional methods and push them forward, reimagining them to make them more feminine and contemporary, drawing inspiration…
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