Burberry’s London Fashion Week Summer 2025 show marked an important moment for the brand as it embraces a new chapter in its journey. The event, set against the backdrop of the National Theatre’s minimalist Brutalist architecture, highlighted Burberry’s shift towards a more practical approach. Here are five key points to know about the latest Burberry show.
Liu Wen. Photo: Courtesy of Burberry
The show took place in a new venue
On Monday, the show took place on the ground floor of the National Theatre, which featured a more intimate setting with fewer guests. The set, created by British artist and sculptor Gary Hume, showcased torn and sliced fabric sheets draped across the building’s Brutalist interior. The choice of the National Theatre for the show represents a significant change from Burberry’s previous grand venues.
The collection featured a vibrant yet versatile color palette
Creative director Daniel Lee’s collection introduced a fresh color palette with light and optimistic tones such as taupe, tangerine, and smoky blue. This new approach aims to infuse Burberry’s traditionally muted aesthetic with a sense of joy and versatility. The collection’s accessories, including lightweight bags, were designed to complement this vibrant color scheme, offering a contemporary twist on classic designs.
Photo: Courtesy of Burberry
Practical and wearable designs took center stage
Lee’s newest pieces for the brand reflect a move towards more practical and commercially viable fashion. The show diverted from the elaborate presentations of the past, and focused on designs that are both stylish and functional. The collection featured updated trench coats, military-
Photo: Courtesy of Burberry
inspired pieces, and elegant dresses adorned with sequins, emphasizing items that are suitable for everyday wear as well as special occasions.
It honored heritage with a modern twist
The collection thoughtfully incorporated elements of Burberry’s…
