The Most Innovative New Foundation Launches to Shop Now

The Most Innovative New Foundation Launches to Shop Now
Photography courtesy of launchmetrics.com/spotlight

From skincare-infused launches to reformulated classics.

Along with the recent surge of concealer launches in the beauty community comes a tempting selection of newly launched foundations to match.

The arrival of these new complexion products seems to be very telling of where the state of beauty trends may be headed. Firstly, the return to full-on foundations over skin tints suggests we may be leaving minimalist makeup behind and going back to our full-glam roots. (Fun!)

Secondly, we’re doubling down on the fact that we’re no longer willing to compromise on skincare for makeup when we can have it all.

From Glossier and M.A.C Cosmetics to Smashbox and L’Oréal Paris, this new generation of skincare-infused foundation innovations is truly offering up the best of both worlds, and we deserve nothing less!

Ahead, shop eight of the best foundation launches of the year—so far!

Fenty Beauty

Photography Courtesy of Fenty Beauty

There’s a reason why this foundation by Fenty Beauty is called the Eaze Drop Blur + Smooth Tint Stick. With its creamy and crease-free formula, this foolproof foundation applies like a charm and melts seamlessly into skin, delivering a second-skin-like finish. Simply swipe, blend, and blur with ease. Or should we say, eaze?

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Glossier

Photography Courtesy of Glossier

With a base of 89 per cent skincare, Glossier’s very first foundation is a must-try. This Stretch Fluid Foundation is a hybrid of gel and cream that offers light-to-medium coverage that looks au naturel, while plant-derived squalene and glycerin keep your skin hydrated and your moisture barrier in check.

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Shiseido

best new foundations 2023
Photography Courtesy of Shiseido

Fuelled by fermented kefir made from Japanese rice and niacinamide, Shiseido’s Revitalessence Skin Glow foundation contains the same level of powerful skincare products as a Shiseido serum, so you know it’s good! Upon application, the makeup…

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