Last year, Hailey Bieber faced backlash after posting a video on TikTok about the dique “brownie glazed lips trend,” with many pointing out that the look originated with Black and Brown women. It was far from the first time a white celebrity has been credited for starting a trend that began within Black, Latine, Asian, or Indigenous communities — just consider the recent buzz around the “clean beauty” look. There’s no better word to describe how this feels for women of color than “exhausted.” And while it unfortunately still happens year after year like clockwork, it seems as though people are finally listening when the inaccuracy is called out.
The reality is that a lot of these looks, despite being seen by some as “trends,” are actually nostalgic throwback beauty staples so many of us grew up seeing and admiring, while at the same time being villainized as “hood,” “ghetto,” or straight up “unsophisticated” when wearing them. Whether it was the classic dark lip liner paired with a juicy gloss, brown lipstick, winged eyeliner, or artfully gelled edges, in many ways this aesthetic served as a form of resistance for so many Latinas, especially if you grew up in places like East LA or NYC. It’s one of the many reasons why Black and Latina beauty brand owners have released collections reclaiming these trends.
Take Becky G’s makeup brand, Tresluce, for example. It carries a number of products to help re-create the nostalgic looks the singer grew up with, including the Empower Me Matte Lipstick ($16), which comes in six shades like Rojo Azul (a classic and universally flattering red) and Dark Cafecito, Nudey Pink, Mauve, Nude, and Warm Copper (all nudes for various skin tones). The company also carries its Draw the Línea Dual-Side Lip Liners ($12) in shades that complement the Empower Me Matte Lipsticks. To celebrate that throwback eyeliner moment, there’s also the Intenso Liner ($12), a vegan-friendly gel pencil liner with 15 shades, and the Eterno Liquid Liner…
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