From left: Areej wears jacket, Magda Butrym; top, skirt, Areej’s own. Gaia wears top, Okutyr fashion house; skirt, Cecilie Bahnsen; shoes, Christian Louboutin; sunglasses, Oakley. Jouri wears dress, scarf, Otkutyr fashion house; shoes, Mango. The Noura wears dress, Prada. Nour wears cape, dress, Otkutyr fashion house. Photo: Ankita Chandra
Saudi Arabia’s fashion landscape is rapidly evolving. As local influencers, models, and other creatives continue to rise, the way the nation consumes fashion is changing. With greater access – be it through social media content, particularly TikTok; or retailers – the Kingdom’s already fashion-forward women can express themselves in ways like never before. With a recent wave of social reforms, Saudi women aren’t afraid to share their style, especially on social media, and to play around with it.
Photo: Ankita Chandra
Additionally, large-scale events like film festivals, the Dolce & Gabbana’s Alta Moda show (held in AlUla), and the upcoming Saudi Fashion Week in October further amplify the Kingdom’s love for fashion. With a large part of its population being under 30, the next generation is tech-savvy and well-researched when it comes to style – be it regarding sustainability, seeking out cool homegrown labels, or simply experimenting with different trends.
Vogue Arabia speaks to five Saudi Arabian Gen Z girls to break down their style and understand how they shop.
The Noura, 22
Dress, jacket, Otkutyr fashion house; shoes, Nike; glasses, Cartier. Photo: Ankita Chandra
“Fashion isn’t just about wearing trendy clothes – it’s about creating a sense of identity and confidence that reflects who you are,” says The Noura. The 22-year-old, who is on a gap year ahead of pursuing a master’s degree, grew up in a family that loves fashion, and learned from her older sisters to invest in forever pieces. Case in point: Her Saint Laurent biker jacket, which she will cherish for decades. While her style…
