DUBAI: Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa of Bahraini label Noon by Noor this week unveiled their spring/summer 2024 collection in London on the sidelines of London Fashion Week.
Titled “Moonlit,” the cousins said that the collection was inspired by the duality of light and shade in the moon. The collection personified the balance of contrasting elements across colors, fabrics, structure, mood and silhouette, they said.
In the collection, cape-like sleeves create an airy and voluminous effect, with low cuts and narrowing cuffs. Square-cut shirts, some cropped, and others transformed into bibs or featuring buttoned hems, add volume and versatility.
Utilitarian cargo pockets make a stylish appearance on chinos, shorts and cotton dresses tied at the back, while jackets showcase clean lines and simplicity without linings, facings or canvas.
“A mother, a boss, a leader. Our woman at Noon by Noor is all of these and more,” said Shaikha Noor Al-Khalifa in a statement underlining the brand’s commitment to inclusivity and embracing the diverse roles women play.
Shaikha Haya Al-Khalifa highlighted the brand’s adaptive creative process: “The Middle East in August is extremely hot and humid, so we worked with the elements, the heat and humidity, as we created our show look. We made our woman glossy and wet as if she had just emerged from a shower or a swim in the sea, confident and strong.”
London Fashion Week, which runs until Sept. 19, began on Thursday with the second annual Vogue World event.
The gala night was attended by part-Middle Eastern actress Yara Shahidi, who turned heads in a deep-purple dress from British designer Victoria Beckham’s fall/winter 2023 ready-to-wear collection.
The event, which took place at the Theatre Royal Drury Lane, was also attended by Canadian supermodel Winnie Harlow, who posed on the red…
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