Women are coming into their own, discovering their untapped potential, and chasing after boundless opportunities. In light of this revelatory era, a new wave of female entrepreneurs is being brought forth, stepping forward to blaze trails, and defy stereotypical conventions. They are our next visionaries, dreamers, and innovators; harnessing their passions and transforming mere ideas into thriving businesses.
“Rising Gems” is an ongoing series where The Bold Maven™️ fosters well-deserved dialogue surrounding remarkable women who have fearlessly pursued their dreams and carved their own nontraditional paths toward success. In doing so, we at The Bold Maven™️ are able to shine a light on the brilliance and resilience of those who undoubtedly shape their own destinies and leave an indelible mark on the world. Through their unwavering determination and drive, these female entrepreneurs are undeniable examples of women’s uncanny ability to do anything they put their minds to.
In this month’s issue, we interviewed former educator turned entrepreneur, Dana Roberts, as she has embarked on an inspiring journey of transformation. Just this year, she made the bold decision to redirect her entire focus and energy towards pursuing her true passion, RedDrop. RedDrop is a period product line meticulously crafted to cater to the unique needs of tweens, kids in between the ages of 8-12. With the help of her partner, Monica Williams, these women are able to provide young girls with a supportive, comfortable, and discreet solution for their menstruation journey.
As the co-founder of Red Drop, Dana has not only identified a gap in the market but has also filled it with compassion and ingenuity. By uplifting young girls during a crucial stage of their lives, RedDrop is forging a path toward menstrual equity and empowerment.
By leaving behind the world of education and venturing into the realm of entrepreneurship, Dana is living proof that it’s never too late to chase your dreams and make a profound impact on the world. Her story is a testament to the many women who dare to take the plunge and carve a unique path that aligns with their deepest aspirations.
Join us as we delve into Dana Roberts’ journey of transitioning from educator to entrepreneur and discover the passion and dedication that drives her in this exciting new chapter of her life as she reshapes the way we approach menstrual health and education.
A: Can you tell us about your journey of turning your passion into a successful business venture? What inspired you? Were there any challenges?
D: My passion for giving children what they deserve is essentially what motivated RedDrop. After having girls start their periods with me and providing them products, the realization that these products weren’t made for their bodies and their flows, and came with no emotional support, motivated RedDrop to serve intentionally.
Our [Dana and Monica’s] inspiration is simply providing products and education that girls simply deserve to have positive period experiences. No shame, no stigmas, or taboos allowed. Girls have such an impact on their family trajectory, if you can uplift and empower a girl’s life experience you can change her family for generations.
My daughters were my first inspiration. Everything RedDrop is growing into is in hopes that my daughters will continue to be empowered and if I have granddaughters they will have an amazing exemplar.
Challenges? – FOR SURE! Challenges to this day. Funding is our biggest challenge. To be a million-dollar-plus company and still unable to get a good rate on a loan from traditional banks we do business with is disheartening. To have venture capitalists want to invest in your company with predatory terms because they know how hard it is for Black women to get funded, is shameful and what we face every day in this journey.
A: How does being part of a partnership play a pivotal role in the success of your business, particularly in leveraging each other’s strengths to achieve collective goals?
D: Being in a partnership is pretty incredible if you trust, respect and honor your partners. My partner, Monica and I are extended family so there was already a pre-existing relationship. We lean on our strengths and we can agree to disagree. Monica is the CEO of our company and I respect that she is the final decision maker. We both want the same thing, to intentionally serve girls and create generational wealth for our families.
A: What advice do you have for other women who aspire to turn their passion into a successful business?
D: Start with a passion! If you don’t love it – why would someone else? Also, I believe that successful businesses solve a problem and serve humanity. Ground yourself in those two principles and start your business.
I know this sounds cliche but being a Black woman entrepreneur is HARD. We don’t have access to the same resources – especially financial. Everyone wants us to get into a think tank or accelerator without real financial support. We have been mentored out! We need access to non-predatory funding. Also, being a Black woman founder is being firm in your passion and mission for your business. People will be “surprised” that you are the person behind your company, that you’ve “made it this far”, and that you “thought of the idea.” Keep pushing and believing in YOU.
With RedDrop, Dana has not only helped to create a product but also has fostered a community that encourages tweens to embrace their bodies and navigate their menstrual cycles with confidence. Her story reminds us that there is nothing that women cannot achieve and we eagerly anticipate the continued growth and success of RedDrop under her and Monica’s guidance.
As the days go by, Dana Roberts constantly reminds us that she is indeed a remarkable entrepreneur, a champion for female empowerment, and a true inspiration to us all.
Want to know more? Follow Dana, Monica, and Red Drop on their journey:
Website: https://tryreddrop.com/
Social Media
Instagram: @reddrop
Facebook: @reddropco
X (formerly known as Twitter): @reddrop
Have a news tip for The Bold Maven? Submit your news tip or article here.
