- Older celebrities such as Salma Hayek and Liz Hurley have embraced bikinis
Bikinis are outselling one-piece swimming costumes seven to one as more middle-aged women decide ‘age is no barrier’ and dare to bare.
Two-piece beachwear has accounted for four-fifths of swimwear sales this year, while traditional one-piece bathing costumes account for just 12 per cent of customer purchases, figures from online department store Freemans.com show.
Fashion experts say older women no longer feel the need to cover up and are embracing their bodies regardless of age.
Linda Quinn, Freemans.com merchandising chief, said: ‘Traditionally women felt pressure to ditch the bikini as they got a little bit older.
‘Now women of all ages and shapes are embracing the freedom a two-piece costume brings.
Liz Hurley poses wearing a white bikini. Two-piece beachware has accounted for four fifths of swimwear sales this year, while traditional one-piece bathing costumes account for just 12 per cent of customer purchases
Salma Hayek shows off her mouth-watering curves at the age of 56 while swimming in a pool. Older celebrities are driving the increase in body confidence as a host of famous faces embrace the two piece
Myleene Klass, 45,wore her iconic white bikini again when she appeared on ITV’s I’m A Celebrity… South Africa
‘They’re loud and proud and keen to don the brightest prints to look good by the pool, the beach and in photos they post online.
‘The so called fashion rule book is being torn up or ignored. If what you wear makes you feel great – go for it. Age is no barrier.’
The figures also show sales of cover-up kaftans have dropped to under one per cent of all beachwear.
Older celebrities are driving the increase in body confidence as a host of famous faces embrace the two piece.
Salma…
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