From the launch of Perfumehead at Holt Renfrew to Austin Butler’s role as the face of YSL’s latest fragrance, it’s been an exciting season for scent.
We’re halfway through 2023 and this year’s perfume launches have stirred up plenty of excitement. From revamped classics to niche scents inspired by memorable pop culture moments (more on that later), the world of fragrance is in full bloom.
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But what separates a good perfume from an absolute showstopper? It’s hard to say. More often than not, a scent can unearth a fond memory or even remind you of a place you dream of visiting. Either way, trying on a new fragrance is like stepping into a time machine: it either takes you back or flings you forward.
Ready to go for a ride? Here, the best new perfumes of 2023, including scents from YSL, Tom Ford, Cacharel and more.
Perfumehead at Holt Renfrew
Have you met Perfumehead yet? If not, allow us to introduce you. Launched in the fall of 2022, this Los Angeles-based niche fragrance brand has gained quite the reputation for its cinematic approach to scent. Think fragrances inspired by David Lynch’s Mulholland Drive, or Britney and Justin’s unforgettable double denim moment at the AMAs (that’s the coriander, cumin and tonka-infused Canadian Tuxedo, for those wondering). Founder Daniel Patrick Giles — who began his career at Holt Renfrew — built each of the seven extraits de parfum in Perfumehead’s collection as scents you can layer, inspired by the “osmocosm”—“osmo” meaning scent and “cosmo” as in universe. And in a delightful full circle moment, the brand is now exclusively available in Canada at Holts.
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Juicy Viva La Juicy Sucré
All it takes is a glance at the bottle to understand that this fragrance is for the die-hard gourmand fans, if the name didn’t give it away immediately. Juicy Couture’s…
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