If the success of Barbie is anything to go by, there’s never been a better time to align yourself with the world of iconic children’s dolls. And that’s exactly what Kylie Jenner has done – but with mixed reactions
Toy brand Bratz announced last week that it was launching its first celebrity collab with the youngest Jenner sister, featuring six miniature collectible dolls modelled after Kylie’s real-life looks. Among them, two of her Met Gala gowns, two Mugler moments, and a latex mini dress, as well as accessories including a miniaturised version of Jenner’s greyhound Norman, and a mini red carpet rope.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” Jenner said in a press release announcing the collaboration. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”
And while, at first, the collab might seem innocent enough, some have been quick to question whether Kylie was the most appropriate choice to receive the Bratz treatment.
“Giving Kylie (a white woman who modelled her face/body around Black women) her own Bratz doll (which is an arguably more Urban/Black presenting doll) before an ACTUAL Black woman is … weird,” one person tweeted.
Others have noted that they grew up closely associating Bratz with women of colour, making Jenner’s selection for the brand’s first celebrity collaboration unusual.
“I’ve honestly never met a [woman of colour] who didn’t identify more with Bratz when they were growing up!!” one user tweeted.
“When I think of Bratz I think of [a] Black girl,” another added.
Others have also noted that the dolls look significantly darker than Jenner’s own natural complexion, despite being modelled on her likeness.
In an interview on [Today USA](“When Bratz came out, I could just tell that they were different — their outfits were so much cuter than Barbie’s…
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