Get ready for the biggest party to hit New Orleans—The 2023 ESSENCE Festival of Culture, presented by Coca-Cola™. From in-person events to virtual experiences, discover how Hip-Hop has impacted every aspect of culture through fashion, food, beauty, live performances nightly and more!
Empowering young Black women to be their full, authentic selves, McDonald’s is celebrating the 50th anniversary of Hip-Hop and Black culture throughout the decades. Afterall, McDonald’s has been part of the Black community for as long (or even longer than) Hip-Hop—these two flavors have shaped culture through our tastes and what we love.
From daytime programs to after-parties, McDonald’s is inspiring you to unapologetically lean into your Blackness and celebrate it at every event, June 30-July 2.
The ‘80s
How Black women have broken the mold by being unapologetically themselves.
On day one, June 30, check out the McDonald’s booth to discover a curated space where you can truly be yourself all day long. Explore the rise of unapologetic flavor in Black communities. Then, later that night, experience a special set by DJ Mannie Fresh at the McDonald’s House Party, happening after the nightly concert at Club XLIV in Champions Square.
The ‘90s
The impact Black women had on the evolution of culture during this decade.
Day two progresses to the 1990’s in the McDonald’s booth that shows the impact Black women had on the evolution of culture in the 90’s. As they sought to provide equal opportunities during this era, the cultural genre of the day creates a platform for equality and inclusion for the Black female voice. Don’t miss the panel discussion with McDonald’s Black & Positively Golden Change Leader and Founder of Justice for Black Girls, Brianna Baker and other powerful women pioneers. She’ll be sharing about how culture…
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