If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
In this article
Blame the athleisure boom or the annual excess of women looking to get their bodies in shape for the summer, but if you keep your eyes peeled, you can expect to see even more women than usual wearing workout dresses.
With the cross-over between fashion and athletic activites becoming increasingly popular and aesthetic trends such as Gorpcore, Normcore, and Tenniscore influencing trends, workout dresses with their sleek, minimal, and utilitarian appeal are experiencing quite the renaissance. They’re becoming de rigueur for women of all ages and rejuvenated as highly coveted closet staples.
Enter: Outdoor Voices’ Exercise Dress. First released in 2018 and currently sold at $100, this dress is still (and possibly even more) popular than it was when it was first launched. But don’t just take our word for it. Five years later and searches for “outdoor voices exercise dress” have amassed more than 13 million views on TikTok, with hundreds of thousands of people uploading similar videos of themselves “trying out the exercise dress so you don’t have to.”
While I had been aware that this dress existed for some time, my true discovery of the dress occurred on a recent summer Sunday afternoon while driving crosstown in New York City. Each turn I made looked as familiar as the next. Not because I have trouble navigating my way through the city but because almost every woman had on the same activewear dress for their post-pilates brunch plans. When I finally got home, I logged onto my computer, explored the most popular workout dresses for summer, and concluded that the ubiquitous frock had to be the Outdoor Voices Exercise Dress. So as a fashion shopping editor, I had no choice. I did what had to be done. I tested…
Read the full article here
