Meet four brands that have made it their mission to support the well-being of communities around the globe.
The beauty industry’s sustainability issues are complex, layered and constantly evolving, but while its gaze is often set on creating a future that is more environmentally responsible (with major strides being made when it comes to things like reusable, recyclable and refillable packaging), brands’ social efforts can be overlooked. Social sustainability involves examining the impact that businesses have on people and communities and consistently working toward improving that impact. This includes, but is not limited to, ensuring that fair labour practices and living wages are being met and that community members are given opportunities for employment and economic growth.
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Below are four brands that are committed to uplifting communities — both locally and globally — through initiatives that give back.
Cheekbone Beauty
The vision for Cheekbone Beauty came to founder Jenn Harper in a dream about lipgloss back in 2015. “I saw these Indigenous girls with the rosiest cheeks — they were so happy,” she shares.
What began as a dream (literally) has transformed into so much more. In 2021, Cheekbone Beauty became the first Indigenous-owned brand to be carried at Sephora Canada. The Canadian makeup brand still functions with the well-being of Indigenous youth at its core.
“That dream came at a time when I was seeking to learn why my community constantly struggles,” says Harper. “And when I learned about the residential-school system and the transgenerational trauma it caused, it all started to make sense.”
To date, Cheekbone Beauty has donated over $200,000 to causes that support Indigenous youth (such as the First Nations Child & Family Caring Society and the Shannen’s Dream organization). The…
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