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A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. |
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| Thursday June 15, 2023 |
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Today’s Premieres Today’s Finales IN THE NEWS NBCUniversal struck a commerce partnership with Wells Fargo that integrates Wells Fargo’s credit cards into NBCUniversal’s One Platform Commerce. Wells Fargo will be sponsoring NBCU content, starting with last night’s season premiere of Bravo’s “Project Runway,” where fans were able to shop the using the Must ShopTV ad innovation. “Bravo’s ‘Project Runway’ has been part of my life for over a decade. It’s given me a platform to share my designs, creativity, and vision as well as connect with the fashion community,” said Christian Siriano, “Project Runway” Mentor. “By collaborating with NBCUniversal and their partners at Wells Fargo, we have the opportunity to further support these designers as they grow their businesses.” CoxReps and Gamut have merged to form Locality, a new company offering the local broadcast experience of Cox Reps, and tech streaming expertise of Gamut. “We are uniting technology and people from the best local TV partners in both broadcast and streaming and investing in the companies to address the needs of advertisers,” said Locality Executive Chairman Mark Rosenthal. “By unlocking the tremendous power of local, we can drive more dollars to local video… |
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