Danuta Mieloch has done “thousands and thousands” of facials in her lifetime, she says. Since opening the first Rescue Spa in Philadelphia in 2004, the aesthetician has been responsible for transforming countless complexions and educating a bevy of influential clients on the importance of proper, consistent skincare. Rescue Spa is known for carrying the most effective products on the market, from Biologique Recherche to Valmont, so it may surprise some to hear that she’s recently launched her own tightly edited line of skincare essentials. Named Danucera, the line features a nourishing multi-use balm, an exfoliating toner, a dual-textured washcloth and a white jade gua sha stone. Here, Mieloch tells W about how Danucera’s hero product was inspired by her upbringing in Poland, why you should avoid the temptation of the “skincare buffet,” and which at-home devices are always a good idea.
Tell us about your decision to start your own brand. What did you feel was missing from the skincare marketplace?
I’ve noticed that a lot of women are still struggling—even the ones who get so many facials, and so many treatments—with what to use at home and how to use it. Some clients at Rescue Spa use too many products, and we have to help them streamline it. We also see people who don’t use enough, and we have to encourage them and say, “Hey, your daily routine is really important, what’s going to set you apart in the long term.”
I wanted to keep things simple and achievable. I always wanted to do things a little bit more sustainably, more clean, but still effective and active.
You launched your line with only two product formulations and two tools. Why did you decide to keep it so tightly curated?
I wanted to grow my products organically. I never wanted to do everything at once, because really to create amazing products, there’s so much thought and process involved—especially when we’re choosing sustainable, clean ingredients and we’re not using any…
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