We got a first look at the tool that is a hairdryer and straightener in one machine — no hot plates or heat damage involved.
Expanding upon the high-tech universe of Dyson styling tools, the haircare innovator has unveiled the Dyson Airstrait — a wet-to-dry hair straightener here to revolutionize the way we blow dry and flat iron our multi-textured tresses forever.
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On a balmy evening in NYC on May 11, brand founder Sir James Dyson presented his latest product innovation to an eager crowd of media, beauty enthusiasts and influencers. As a black cloth covering the mysterious machine was pulled back to reveal the brand-new hair straightener in all its sleek glory, the audience cheered and clapped with excitement, still unaware of what it was or what it even did yet. Why? Because with every groundbreaking announcement of Dyson hair tools, like the Supersonic hairdryer, the Corrale straightener, and the Airwrap multi-styler serving as evidence, the brand proves it’s constantly one-upping its own creations launch after launch. The arrival of the Airstrait — which comes as part of the brand’s £500m promise to expand its research and technology development in its beauty sphere — is no exception to that rule.
“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of Dyson AirstraitTM straightener,” shares Dyson in a press release. “This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet-to-dry straightened, with no hot plates, and no heat damage.” The aforementioned airflow is shot through two apertures on the arms of the machine, which are angled at 45 degrees and deliver a downward blast of air powerful enough to straighten strands while they dry.
Emma Sheldon,…
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