Forever in love with being in love.
Are there any depictions of love more romantic, more dizzying and more over-the-top than the ones that exist in the fragrance world? Perhaps only Disney films and romcoms come in as close seconds to the perfume industry, which has long been determined to capture that “drunk in love” feeling in a bottle, sweeping us off our feet with grand declarations of love in both the descriptions of fragrance notes and in ad campaigns. The beauty industry may just be the most hopeless romantic there ever was.
RELATED: Romcom Core Is About Romanticizing Your Life
Take, for example, Missing Person, the first fragrance launch from Phlur last year. The scent sold out upon its release, thanks to viral TikToks claiming it smells like someone you love. Indeed, the description on the Phlur website reads: “If nude were a perfume, this is it. Missing Person is pure, provocative and undeniably familiar.” #PerfumeTok creator @paulreactss says in his video, “It could literally make me emotional. This is what love smells like. To me, it smells like when my partner [and I] first met.” This spring, Phlur released its best-selling scent in a candle, calling it “a delicate, yet addictive fragrance that evokes the lingering smell of your lover’s scent.”
Luxury fragrance brand Killian Paris is perhaps most well-known for its Love, Don’t Be Shy fragrance — otherwise known as Rihanna’s favourite perfume. (In case you didn’t know, the A-lister famously smells heavenly.) Its description reads: “First love’s innocence makes itself known with juicy honeysuckle and plush rose softly caressed by the sweetness of luscious marshmallow sugar accord, satisfying the craving pang of new love.” Earlier this year, the brand released Can’t Stop Loving You, described as “a true love declaration, a perfume celebrating love. Can’t Stop Loving You is a narcotic floral fragrance…
Read the full article here
