The Congolese-Belgian musician Lous and the Yakuza spent her very first time visiting Seoul—and the continent of Asia, for that matter—walking in a Louis Vuitton runway show. Granted, this isn’t how most tourists pass their time in the South Korea capital, but Lous isn’t your average traveler. The 27-year-old artist is a noted fan and face of the French house, which flew her out to their blockbuster pre-fall presentation on April 29, along with Jung Ho-yeon (who also walked), and a slew of K-pop icons including Girls’ Generation’s Taeyeon and Yeji from ITZY. “It has been a dream of mine to visit Asia, and to be able to do that for the first time in this setting was more than I could have imagined,” Lous told W via e-mail a few days after the show, which was staged on the Jamsugyo Bridge at the Han River. “Louis Vuitton took us to an incredible Korean BBQ restaurant the first night we arrived—it was the best steak of my life! After the show, we went to a venue on the Floating Islands. The energy was infectious.”
The artist, whose debut album Gore dropped in 2020 followed two years later by Iota, said she’s currently working on new music inspired by “honing my skills drawing and in art.” She’ll be touring festivals in Europe during the summer, and may release some new music in both French and English. But first, the Asia tour continues: “I am heading to Tokyo just after Seoul!” she said gleefully. Below, Lous shares her photo diary from her first time in South Korea—and her experience walking in a major Louis Vuitton production.
“I arrived in South Korea one day before the show, and went directly to my fittings at the Four Seasons Seoul,” Lous said. Here, she gives a sneak peek at the look she wore on the runway.
On show night, Lous wore her hotel robe on the bus en route to the presentation. But, of course, she made sure to also put on the chunky sneakers that were an integral part of her look—and one of her favorite pieces…
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