In celebration of hip-hop’s 50th anniversary, Amazon Music will pay tribute to hip-hop’s undeniable influence on music, culture, and society with 50 & Forever; bringing fans together to honor the genre’s legacy and highlight the artists of the future. Created by Rotation, 50 & Forever will acknowledge the importance of hip-hop with curated events, livestreams, playlists, original content, and new music delivered across platforms such as Amazon Music, Twitch, Audible, Amp, and Prime Video.
“This year, hip-hop fans around the world will come together to mark one of the culture’s most important milestones: the 50th anniversary of hip-hop,” said Tim Hinshaw, head of hip-hop and R&B for Amazon Music. “More than music, hip-hop has broken barriers and redefined culture across fashion, sports, film, and social movements. From art to activism, hip-hop hasn’t just changed history, but is history, and 50 & Forever pays tribute to the indelible mark that hip-hop has made on the culture.”
Today, supporters can view Generational Queens, the first in an ongoing series of short films that will be released throughout the year by Amazon Music. Directed by Fenn O’Meally and featuring a Black, all-female cast, the film is centered around the first lady of hip-hop, Queen Latifah, and her groundbreaking feminist anthem, “U.N.I.T.Y.” The project also captures the journey of music discovery and the generational impact that hip-hop has on popular culture.
Rap Rotation Rewind in DJ Mode, hosted by legendary radio/television personality Free Marie is another sonic opportunity that listeners can take advantage of. Available to stream now, Rap Rotation Rewind in DJ Mode is an immersive listening experience that provides a steady stream of music from hip-hop’s five decades, curated by the team of experts from Amazon Music and drawn from audience’s…
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