The art of the ad is not lost upon us. That’s why, every season, we round up our favorite photographs, commercials, campaign stars, and concepts—and for spring 2023, there’s already plenty of content to covet. With the new year has come a fresh round of ad campaigns featuring top talent from the luxury houses: Prada’s spring 2023 campaign, titled “A Touch of Crude,” features sultry images of Hunter Schafer, model (and photographer) Guinevere van Seenus, Letitia Wright (who wore a stunning Prada dip-dye gown to this year’s Golden Globes), and more. For its own spring 2023 men’s advertisements, Loewe tapped Josh O’Connor—who just wrapped filming Luca Guadagnino’s tennis tale Challengers opposite Zendaya—and Franco-Congolese actor Stéphane Bak. The two go fully surreal in the campaign, while O’Connor evokes a Baroque painting in one image, with pillows, candelabras, and a straw Loewe bag piled onto his lap. Meanwhile, Kendall Jenner stars in Proenza Schouler’s latest campaign alongside Arca and Selena Forrest—debuting the New York-based label’s Bar Bag in key looks from the spring 2023. Check back here often as we track the latest surprise stars and eye-catching images of the season.
BTS star Jung Kook is showing a side to himself that fans have never seen before. The singer and performer is making his modeling debut as global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear with a fresh campaign. Photographed by Park Jong Ha, the advertisements show the world-renowned musician wearing new styles from the brand’s spring 2023 collections, including Calvin Klein ’90s straight denim and an oversize denim jacket.
Jung Kook has been a longtime fan of the CK brand, he said in a statement. “This partnership is very special, as Calvin Klein’s heritage and values resonate with me,” he added. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with…
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