Courtesy of Intimissimi Jennifer Lopez
Jennifer Lopez has a sexy new gig.
On Monday, Italian lingerie and intimate apparel brand Intimissimi announced that the multi-talented Lopez will be the face of their Spring/Summer 2023 campaign.
The stunning campaign features photos of the star modeling different pieces from the new collection including silk bras, underwear, PJs, and kimonos.
In a press release, Lopez revealed she discovered the brand while traveling in Italy last year.
Courtesy of Intimissimi
RELATED: Shawn Mendes Named New David Yurman Ambassador — See the Sexy Photos Behind His ‘Effortless’ Collab
“I love Italy — the people, the fashion, the culture, the food and the storied history,” she said. “When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.”
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” Lopez continued.
According to the brand, Lopez is the perfect representation of an Intimissimi woman. “Today’s women are savvy, successful role models who inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.”
Courtesy of Intimissimi Jennifer Lopez
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
The brand’s new campaign is reminiscent of an Italian seaside town. Riccardo Ruini, the brand’s creative director, “captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano” in the new collection.
The brand added: “Hues of fuchsia…
Read the full article here
