PARIS — With China reopened from Jan. 8, Chinese stars, influencers, buyers and the press returned to the fashion calendar en masse this season.
While New York and London fashion weeks didn’t see many appearances, their presence was certainly felt in Milan and Paris. It’s estimated that more than 30 editors from China came to Paris, and almost all the top-tier influencers were present, such as Thomas Ye, professionally known as Gogoboi; Mr. Bags Tao Liang; Anny Fan, and Yuyu Zhangzou.
Francois Pinault, Salma Hayek, Chris Lee and Xiao Zhan attend the Gucci fall 2023 show
Getty Images for Gucci
The Chinese stars came out in full force too. At Gucci, brand ambassador and singer Chris Lee sat next to François-Henri Pinault, Kering group chairman and chief executive officer, and his wife Salma Hayek, while Chinese actor Xiao Zhan, who’s known for having an army of dedicated fans in China, was chatting with Gucci CEO Marco Bizzarri, who sat next to him at the show.
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“I am most impressed with the set of the show. It felt contemporary, like an art space. The music and lighting are super cool as well,” Lee said post-show.
Xiao also made a huge entrance at Tod’s, where he is also a brand ambassador. He issued two capsule collections with the Italian label during the pandemic to generate buzz in China. Members from his fan club came to support and cheer for him outside the show. In one Instagram post, one editor can be heard saying: “This is crazy. I have never seen anything like this.”
The Chinese actor said he visited Duomo di Milano and walked around the neighborhood between shows. He also had some pizza, and he is a fan of cheese.
Cai Xukun is seen arriving at the Prada fall 2023 fashion…
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