Plus, Paula’s Choice is finally available in Canada.
Hunter Schafer is the new face of Mugler’s Angel Elixir fragrance
To help unveil the latest star-shaped fragrance in the house of Mugler’s Angel galaxy, the luxury label has tapped Euphoria’s Hunter Schafer to be the new face of Angel Elixir. Schafer’s magnetic aura and loyal Gen Z following attracts a new audience to the iconic Angel line, and her history with the brand (Schafer walked in the SS21 show) makes this partnership a full-circle Mugler moment. 30 years after the original Angel perfume made its debut, the arrival of Angel Elixir introduces an addictive woody and gourmand scent with a top note of pink pepper, a floral fusion of ylang-ylang essence, orange blossom, and jasmine at its core, with a burst of creamy vanilla in the dry down.
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Estée Lauder Canada launches a Canadian-centric campaign targeting the ageless female consumer
Just in time for International Women’s Day on March 8, Estée Lauder Canada has launched a Canadian-focused campaign dubbed “We Are Plenty” that targets the ageless female consumer and features real Canadian women like radio host Leslie Yip, social worker Annieka Francis, and scientist Dr. Joanne Kotsopoulos, who reveal how skincare factors into their multi-faceted lives. The brand is calling upon Canadians to show their support by posting their stories on social media, and for every post that includes #WeArePlenty and tags @esteelaudercanada, a donation will be made to Up With Women/Exponenti’elles, a national charity that assists at-risk women…
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