Pink everywhere. Bows on everything.
Characterized by hair bows, Bambi eyes, and blush pink everything, coquette beauty is the whimsical aesthetic leading the 2023 beauty trends. Whether your main source of glam inspo comes from #BeautyTok or high fashion runways, you’ll be seeing the trend everywhere this year.
@lottiestarrs I got the bows this time #sorryhila ♬ DM Pretty – This Boy Be In My DM say I’m Pretty / Live OffBeat Session – Tank And The Bangas
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By definition, the coquette (“a woman who flirts”) aesthetic channels an angelic sort of old-school beauty that draws upon notions of hyper-femininity and flirtation. According to Beauty Daily by Clarins, coquette beauty is the number one rising beauty trend on TikTok so far this year, with 1.7 billion views (and counting) on the app. Once TikTok’s algorithm has decided you’re a candidate for consuming coquette glamour content, prepare for an influx of inspiration that feels like it was plucked from a Sofia Coppola film or a live adaptation of a Jane Austen novel.
@zoekimkenealy coquette makeup tutorial! This is based on the infamous art of seduction book 😅 I love the archetypes laid out and thought each one would be an interesting makeup look in a series. #coquette #coquettemakeup #coquetteaesthetic #artofseduction #artofseductionseries #madisonbeermakeup #madisonbeermakeuptutorial ♬ Photo – RICEWINE
As told by TikTok and its in-the-know makeup artists and creators, true coquette beauty is not complete without a high concentration of pink products distributed between eyeshadow, blush, and lipstick. Skin is kept soft, simple, and set with powder. Because what feels more coquette than…
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