It’s a look anyone can pull off.
This article was originally published on July 27, 2022.
You know what we’re letting go of this year? Eyebrows, apparently.
No, we’re not shaving them off, but with some bleach and even more guts you can get the space alien meets Bella Hadid face that has taken over TikTok. Not convinced? Let me explain.
Thanks to social media, the ultra-minimalist DIY is becoming as common as eyeliner. And even though bleached eyebrows have long been used to make a statement on runways and red carpets, the look isn’t new.
In fact, during the Elizabethan era, eyebrows were regularly bleached or plucked to achieve a bare forehead, per the period’s beauty standards. And in the ‘90s, blonde brows gained major prominence on the faces of Linda Evangelista, Madonna and Kate Moss. During this time, New York City “club kids” (aka pre-internet influencers) also endorsed the style with their extreme after-hours looks.
While the trend continued into the early aughts thanks to fashion “It” girls like Chloë Sevigny and Gwen Stefani, the 2010s saw a strong pivot away from minimalist foreheads. The decade brought about an eyebrow growth spurt, welcoming bushy, fuzzy arches back en vogue.
But in recent years, lightened brows have become a rebellious pandemic trend. Case in point: it was by far the most popular beauty choice at the 2022 Met Gala, and the look has recently been seen on celebs like Julia Fox, Amelia Gray, Bella Hadid, Lady Gaga and most recently, Kylie Jenner.
The difference this time is that bleached eyebrows are no longer only sported by the Madonnas and models of the world. In the age of TikTok self-expression, a look that was once synonymous with high fashion is being democratized. And…
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