Exclusive: Victoria Beckham on Her Dubai Debut with Ounass Maison and What “Celebrating in Style” Really Means

Exclusive: Victoria Beckham on Her Dubai Debut with Ounass Maison and What “Celebrating in Style” Really Means


Internationally renowned designer and entrepreneur Victoria Beckham has landed in Dubai to launch an exclusive capsule collection created in collaboration with the region’s leading luxury platform, Ounass. In an exclusive interview with Vogue Arabia, Beckham spoke about her inspiration behind the collection and why the city continues to capture her imagination.

The visit marks the unveiling of Beckham’s latest main line collection, alongside a limited-edition capsule designed specifically for Ounass — a momentous celebration of elevated fashion and timeless elegance. “I’m thrilled to be here in Dubai, especially to be collaborating with Ounass Maison for this very special occasion,” Beckham said. “The ‘Celebrating in Style’ capsule collection is really about elegance, versatility, and joy — qualities I think resonate beautifully with women in this region.”

Created with the Dubai woman in mind, the exclusive capsule collection fuses Beckham’s signature classic tailoring with contemporary femininity. “When we designed this capsule, we thought a lot about how women want to feel during those special moments — confident, comfortable, glamorous but still very much themselves,” she explained. “It’s important to me that the pieces feel effortless.”

The collaboration is part of a broader takeover at Ounass Maison, running from April 26 through May 18, with pieces available exclusively on Ounass.com and at Ounass Maison. Beckham’s visit also includes a private dinner co-hosted with Ounass, gathering top-tier press and talents in an intimate setting to celebrate the launch.



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