You once said, “Quality has no time limit.” Can you talk about the craftsmanship behind SEVENTY ONE and how it mirrors your approach to photography?
“Whether I’m behind the lens or shaping a beverage, the intention is the same—truth, precision, emotion. I believe real luxury doesn’t rush. You can feel when something’s been made with care, with soul. SEVENTY ONE, like my photographs, is about detail. It’s about presence. It’s about making something timeless in a world obsessed with speed.”
You’ve spent your life behind the lens capturing icons. How does creating a sensory experience—like SEVENTY ONE—compare to crafting an image?
“Photography seduces the eye. SEVENTY ONE seduces the beverage. With both, I’m building a world—one you can step into, feel, remember. The difference is: a photo captures a moment. SEVENTY ONE creates one.”
You’ve photographed nearly every supermodel of our time. What does modern glamour mean to you today, beyond the camera?
“Modern glamour is less about perfection and more about contradiction. It’s mystery. It’s confidence without explanation. A glance that says everything—or nothing at all. It’s someone walking into a room and changing the temperature without speaking. That’s what draws me now—presence, not polish.”
Where do you see the fashion industry heading next?
“I believe what’s next in fashion is a return to masterful skills and deeper creativity. We’ve been bombarded with disposable digital fashion for so long, and I sense we’re on the brink of a new Renaissance. The audience craves more dream, more fantasy, and more depth. We’re very close to this shift.”
When you imagine a perfect evening—be it in fashion or life—what does it look like, sound like, feel like?
“A perfect evening begins in whispers and ends in wonder. Beautiful people, dressed like dreams. SEVENTY ONE Golden martinis. Laughter echoing across the floor. Music that makes you want to close your eyes and dance. Unexpected…
