12 New Fragrance Launches You’ll Love

12 New Fragrance Launches You’ll Love


This season’s latest launches in the world of fragrance present a tapestry of juices that invite wearers into realms of both familiar comfort and intriguing novelty. From Byredo’s deep exploration of minimalism to Maison Crivelli’s Safran Secret’s enigmatic allure, each scent offers a unique narrative encapsulated in a meticulously designed bottle. Discover these new launches and find your perfect match for the season ahead.

Blanche Absolu de Parfum by Byredo

Byredo’s Blanche Absolu de Parfum enriches the original with a deeper exploration of amber and cashmere wood, introducing black pepper and robust florals for a complex scent profile. This evolution is presented in a thoughtfully designed bottle that reflects Byredo’s commitment to fusing traditional craftsmanship with a sleek, modern aesthetic. The fragrance is designed to evoke the softness of clean linens mingled with the vibrant intensity of urban life.

Un Paseo por Madrid Casa de Campo by LOEWE

Photo: Loewe

ENDER SUENNI

LOEWE’s latest fragrance pays tribute to Madrid’s Casa de Campo, blending violet, sandalwood, and musk to mimic the royal park’s natural beauty. The bottle’s frosted glass and marble cap evoke the elegance of Spanish architecture, making it not just a perfume but a piece of art. This scent aims to transport its wearer to the lush gardens and serene landscapes of Spain’s capital with every spritz.

Maison Crivelli’s Safran Secret

From the Olfactory Mysteries collection, Safran Secret offers a journey through the rich, enigmatic scent of saffron, supported by a backdrop of warm woods. Housed in a lacquered bronze bottle, the design invites intrigue and luxury, making each spray a deeply personal experience. Maison Crivelli uses innovative fragrance technology to encapsulate the essence of adventure and discovery.

Passionfroudh by Fugazzi

Celebrating Brazil’s vibrant nightlife, Passionfroudh by Fugazzi is a vibrant concoction of ginger, black tea, and exotic fruits, leading to a sensual base of…



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