Today’s Hermès woman is too busy to look back, Gregoris Pyrpylis, creative director of Hermès Beauty, tells me backstage at the Fall-Winter 2025 show. “This season, she doesn’t have time to look around. She’s focused, she’s determined, she’s moving forward.” In practical terms, that meant last season’s fresh-faced make-up was replaced by subtly smoky eyes on models with 100-yard stares at the Garde Républicaine.
It’s a look anyone can recreate at home, Pyrpylis notes, explaining that he used a trio of Trait d’Hermès Eye Pencils in Brun Écorce, Brun Bistre and Gris Graphite to achieve the look. “We smoked out the inner and outer corners for more of a structured eye, but left the middle clear save for some translucent powder, which stops the pigments smudging together.”
Models’ skin, meanwhile, was given a matte texture (a trend this season) inspired by the wool felt that creative director Nadège Vanhée frequently deploys for the house’s signature horse blankets and coats, while lips were swept with Silky Lipstick Shine in muted shades – particularly Brun Sellier, which simply “looks like a shadow” and works on all skin tones. Nails, too, were kept simple, with Anatole Rainey developing a “wet-look” manicure using a simple coat of Rose Porcelaine Nail Polish.
