In the ever-evolving landscape of Saudi fashion, few names carry the weight of innovation and cultural storytelling quite like Kawthar Alhoraish. The architect-turned-fashion designer has carved a space for herself in the industry, seamlessly blending traditional craftsmanship with contemporary silhouettes under her label, Kaf by Kaf. Her latest venture—a collaboration with global sportswear giant adidas—cements her status as a pioneer in redefining the intersection of heritage and modernity.
Debuting ahead of Riyadh Fashion Week, the SS25 collection, “Lightbound”, is more than just sportswear; it’s a bold celebration of self-discovery, authenticity, and the lines that connect us—both metaphorically and stylistically. Infused with elements of Saudi heritage, the collection takes inspiration from abayas, headscarves, and traditional motifs, seamlessly integrating them with adidas’ signature athletic aesthetic. The result? A dynamic fusion of cultural pride and contemporary sportswear, available globally from today.
How did adidas approach you?
“Adidas reached out to me with the opportunity to collaborate on this exciting collection after recognising my work and its resonance with cultural storytelling. They were particularly interested in how I fuse traditional elements with modern design, which aligns perfectly with adidas’s commitment to innovation and inclusivity. We had a great conversation about merging my vision with their unique design capabilities, and that’s how this collaboration came to life.”
What was your primary inspiration for this collaboration?
“The primary inspiration for this collaboration came from Saudi Arabia’s deep love for football, which is a significant part of the country’s culture and history. Football has long been a unifying force, bringing people together across generations and regions. I wanted to capture that sense of passion and energy in the designs, blending traditional elements with modern aesthetics to…
