On the heels of Dua Lipa’s appearance in the front row at the Chanel spring 2025 couture show in Paris, Vogue exclusively unveils her debut as the face of the house’s new hobo handbag: the Chanel 25. The campaign features the star dancing, running, and singing through the streets of New York, set against a soundtrack of the Fine Young Cannibals’ 1988 hit “She Drives Me Crazy.”
A direct descendant of the revolutionary 2.55—which, at 70, remains one of the most sought-after handbags in the world—the Chanel 25 mirrors its time. The bag is crafted in supple, lightweight quilted leather, and the medium and large sizes come with a handy clutch that also can be worn solo, depending on the occasion.
Lipa’s ties to Chanel date back to 2018 when, as a rising star, she turned to the grande dame of Parisian couture houses for an outfit to wear during a performance at the Grammy Museum in LA. As Vogue noted at the time, on anyone else that little white sweater set could have “veered into country-club territory,” but Lipa, who’s known for her eclectic sense of style, gave it a charismatic twist with a body chain and a Chanel choker. Five years later, in 2023, she donned three Chanel looks for her role as the co-chair of the Met Gala tribute to Karl Lagerfeld. Most recently, in November, her Radical Optimism tour got underway in Asia with custom looks by Chanel, notably black and white sequinned and pleated tulle jumpsuits with tweed braids, and a smocked tulle dress with white sequins and black leather.
Following this week’s Chanel show, Lipa sat down in the VIP lounge to chat about her love of colour, her first-ever Chanel purchase, and which Chanel 25 bag is her “drug of choice,” among other things.
This conversation has been condensed for clarity.
Vogue: The Chanel spring 2025 couture collection brought a rainbow of colours and ideas. What was your takeaway?
Dua Lipa: I loved it, and I felt like the models really loved what they were wearing. There were…
