The wave of nostalgia continues to sweep through perfumery as consumers seek comfort and familiarity in uncertain times. Fragrances evoking memories of the ’90s and early 2000s, such as fruity florals, powdery musks, and gourmand notes, will enjoy a resurgence. Vanilla, marshmallow, and playful fruity accords will offer a sense of joy and lightheartedness, connecting people with their childhoods.
To try: Sintra by Memo Paris, Vanilla 28 by Kayali, and Sweet Like Candy by Ariana Grande all feature fruity florals and playful gourmand notes reminiscent of the ’90s and 2000s.
Nature-Inspired Perfumes
As the world reconnects with nature, fragrances encapsulating the outdoors are becoming increasingly popular. In 2025, expect scents inspired by untouched landscapes – think oceanic breezes, alpine forests, and desert blooms. Earthy, grounding accords like moss, vetiver, and cedarwood will pair with fresh notes of ozonic air and aquatic florals, creating multisensory journeys that transport wearers to serene natural settings.
To try: Blu Mediterraneo Mandarino di Sicilia by Acqua Di Parma, Replica Beach Walk by Maison Margiela and Sunkissed Hibiscus by Nest New York all transport you to a faraway place.
Functional Fragrances
