With a celebration that embodies Italian beauty, tenderness, and refinement, Bvlgari invites you to embrace the magic of togetherness this Christmas season. The 2024 celebrations, which have their roots in the Roman Maison’s history of luxury, pay homage to deep relationships, exquisite workmanship, and the delight of sharing. The 2024 festivities, rooted in the Maison’s luxury tradition, celebrate personal connections, flawless workmanship, and the joy of sharing.
The art of gift-giving is elevated to a joyful experience by Bvlgari. The Maison’s iconic collections, Serpenti, B.zero1, Divas’ Dream, and Tubogas, are classic examples of elegance. Each design exemplifies Bvlgari’s unmatched fusion of Italian design and Swiss watchmaking expertise, from the strong accuracy of Octo Finissimo timepieces to the soft curves of Serpenti Tubogas timepieces. The iconic Serpenti handbags and eyeglasses are given a festive makeover with glittering highlights and the vivid Calla design, which draws inspiration from Roman culture, for a stunning conclusion.
The season is given an enchanted depth by Bvlgari’s fragrance pieces. Notes created from nature’s finest components fill the air through the Le Gemme line, Bvlgari Allegra, and classic men’s and women’s perfumes like Omnia and Bvlgari Man. Every scent serves as an invitation to recall meaningful times in life.With thoughtfully planned experiences set against a backdrop of glittering lights and authentic Italian charm, Bvlgari Hotels & Resorts enhance the season. The focal point of the celebrations is the Michelin-starred chef Niko Romito’s special menu, which includes his famous panettone and other classic Italian fare. La Casetta, a quaint Christmas Hut that offers seasonal delights that evoke the cosiness of the holidays, greets guests.
This year’s holiday campaign, lensed and filmed at the magnificent…