Fashion Trust Arabia (FTA) has established itself as a key platform for emerging designers in the Arab world, and this year it has brought a fresh and exciting destination for its latest edition.
Traditionally held in Qatar, FTA has set its sights on the historic city of Marrakech, where fashion seamlessly meets history and culture. Last night, the festivities kicked off with a glamorous dinner at Circuit de la Palmeraie, setting the stage for a much-anticipated awards ceremony tonight.
The dinner was a star-studded affair attended by some of the biggest names in fashion. Supermodels Alessandra Ambrosio, Halima Aden, and Imaan Hammam were in attendance, along with Olympic swimmer and model Yusra Mardini. Notable attendees included Vogue Arabia’s editor-in-chief Manuel Arnaut, along with Karen Wazen, Nicky Hilton, Natalia Vodianova, and Maye Musk. Jameela Jamil, Bethann Hardison, and musician James Blake were also spotted, bringing even more star power to the evening. Legendary designer Zuhair Murad and creative force Olivier Rousteing added their fashion expertise to the mix. Moroccan beauty Oumayma Elboumeshouli and image architect Law Roach also joined the guest list, rounding out an unforgettable evening.
The FTA Prize is the first initiative of its kind in the Arab world. It was successfully launched in 2018, with the support of FTA’s Honorary Chair, HH Sheikha Moza bint Nasser, and co-chairs HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares at annual awards ceremony. Each year, six winning designers are chosen across six different design categories, with a new category introduced this year: The Fashion Tech Award 2024.
Marrakech, with its lively souks and deep connection to Arab culture, serves as an ideal setting for FTA’s mission to uplift regional fashion talent. Excitement fills the air as designers prepare to showcase their collections, competing for awards in various categories. Winners will not only receive recognition but…
