For 20 years, Lecrae has delivered dozens of hit records—all in the name of the Christian faith. From records such as “All I Need Is You,” “Sunday Morning,” and Grammy Award-winning “Your Power,” the talented artist achieved unprecedented success during a time when faith-based rap wasn’t accepted in mainstream music. Now, decades deep into his career, Lecrae is reaching further heights in entertainment, as well as in the business world.
As the co-founder of Reach Records, Lecrae built the company out of necessity. Label heads would either categorize his music as “too edgy or too Christian,” the rapper tells ESSENCE. So, he decided to cut out the middle man entirely and create a way to put out projects and artists the way he wanted to, without restriction. By forging his own path, Lecrae has not only built an influential imprint, but in turn inspired millions to speak their truth.
In honor of Black Business Month, the Houston-born emcee reflects on the delicate balance he’s maintained between his artistry and entrepreneurial endeavors. Reach Records isn’t just a label; it’s a platform that empowers other artists who share his mission of authenticity and hope. Through the years, he has shown that success isn’t just about chart-topping hits but also about creating opportunities for others to rise. His journey serves as an inspiring testament to the power of perseverance, vision, and faith in the face of adversity.
ESSENCE: I remember when you came into the game–you weren’t the first Christian rapper, but you kind of brought it to the mainstream. It was a time when music was either gospel or secular. What inspired you to blend those two genres, and how did you know that it would work for you?
Lecrae: That’s all I knew. When I came up, what I thought was a Christian album was The…
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