Moroccanoil Unveils a Purple Hair Treatment + More Beauty News

Moroccanoil Unveils a Purple Hair Treatment + More Beauty News
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Plus, Timothée Chalamet is the star of Chanel’s new Bleu de Chanel campaign film.

Moroccanoil drops a purple hair treatment that banishes brass

If blondes have more fun, then Moroccanoil wants to keep the party going with the launch of their anti-brass Moroccanoil Treatment Purple. This lilac edition of the haircare brand’s bestselling oil treatment has been formulated to include tone-correcting violet pigments, which neutralize brassiness in blonde, grey and highlighted hair while cancelling out stubborn yellow and orange hues with each use.

In a study conducted by the brand, 95 per cent of respondents said the product helped maintain their blonde between salon trips after just one week of use, and 91 per cent considered it an essential part of their blonde hair care routine. In addition to helping maintain a bright hue, linseed extract and argan oil help to hydrate and soften strands, so your hair looks and feels healthier. Party on, blondes!

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Grown Alchemist and Equinox announce a new global partnership


Attention gym buffs and beauty enthusiasts: Your next post-workout shower at your local Equinox is about to be a spa-like experience worth all the sweat. Biological beauty brand Grown Alchemist has teamed up with the luxury gym in a global partnership that places their premium body care products at over 100 Equinox clubs worldwide — including locations in Toronto and Vancouver.

Equinox members will now be able to indulge in an elevated shower experience, using products like the Energize Body Cleanser, Gentle Facial Cleanser and Hydra Care Shampoo. And, custom treatments will be available at select Equinox Spa locations.

“We are thrilled to be partnering with Equinox on this global venture, and are excited to bring our pioneering advanced formulations to the Equinox experience and enhance their journey to maximize cellular potential inside and out,” shares Anna Teal, Global CEO of Grown Alchemist, in a…

Read the full article here

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