Spotlighting the #DoYouSpeakLacoste collection, Lacoste’s Ramadan 2024 campaign is all about unity. Mohammed Habtoor, who features in the campaign, shares his experience.
With Ramadan now upon is, all find themselves in a state of reflection, focusing on spiritual renewal and and community bonding. In honor of the Holy Month, Lacoste has now announced a special Ramadan campaign, which dedicates itself to spotlighting the many pillars of this special time, from inclusivity and diversity, to unity.
Photo: Courtesy Lacoste
To bring its Ramadan 2024 campaign to life, the clothing brand joined forces with four inspiring creatives from the region, namely Ibrahim Al Baker, a visual artist and creative director from Qatar, Farah Assaad, a creative director from Kuwait, and from Dubai, two noteworthy individuals: public personality Mohammed Habtoor, and film director Abdulla Al Kaabi. Together, the four creatives starred in a campaign that spoke of bringing together different cultures and languages, but in Lacoste’s elegant style. The main aim of the Ramadan project was to instil a feeling of togetherness, and to inspire audiences to embrace differences.
Photo: Courtesy Lacoste
Commemorating the “Do You Speak Lacoste” collection which will be pre-launched exclusively in the Middle East, the new Ramadan campaign celebrates culture in a novel way, and takes inspiration from Lacoste’s rich heritage. The collection, of course, features the brand’s iconic crocodile motif, along with the four key patents brought in by René Lacoste: polo collars, tennis rackets, tennis ball machines and gold clubs. Before you check out the Ramadan-ready line, don’t miss this special conversation with Mohammed Habtoor — an artist, philanthropist, taste maker, activist, and trendsetter who is constantly challenging traditional customs and the way Arab men perceive fashion — about the experience of playing an integral part in Lacoste’s campaign.
Photo: Courtesy…
