In a new campaign, Zendaya enters the universe of the B.zero1 collection, donning Bulgari jewelry that makes a case for minimal, geometric creations that are all about power and individuality.
Photo: Courtesy Bulgari
At Bulgari, innovation is a daily part of life. Over the years, the Italian jewelry house has reinvented the norms of fine jewelry time and time again, proving that there’s always room for something new. Case in point: its 2024 Bulgari Icon campaign, which captures the aesthetic power of B.zero1, its 1991 release, in the most novel way.
In Bulgari’s latest campaign, American actor Zendaya takes centerstage, painting a powerful picture in shades of charcoal gray and sleek silhouettes. Complementing her look are her favorite picks from the B.zero1 Bulgari jewelry collection. Directed by Cara Stricker and lensed by photographer David Sims, the drop doesn’t just focus on Zendaya’s journey of embracing her vision, but also draws attention the many beautiful facets of the B.zero1 collection — comprising of rings and necklaces, among other must-haves — which is best characterized by its architectural shape, minimal lines and geometric detailing. It’s enough to make you want to dive into the B.zero1 universe yourself!
Photo: Courtesy Bulgari
Get to know the iconic B.zero1 Bulgari jewelry collection better
Originally launched only as a ring, B.zero1 has slowly but surely become a symbol of Bulgari’s pioneering vision. What set the B.zero1 ring apart from others was its industrial-inspired technique, namely the Tubogas, and the Roman inscription of the Bulgari logo that runs along its exterior. Seamlessly bringing two very different creative inspirations together, the B.zero1 serves as a testimony of the beauty of dichotomy.
Photo: Courtesy Bulgari
With time, Bulgari jewelry has only become more mindful, more innovative, and more cutting edge — and the same can be said for the B.zero1 collection. Seasons have seen the…
