Zina Khair, Syrian Entrepreneur, Spotlights Designers From Damascus

Zina Khair, Syrian Entrepreneur, Spotlights Designers From Damascus


A proud Syrian through-and-through, Zina Khair never misses an opportunity to highlight the abundance of talent and creativity that resides in her homeland.

Photo: Belal Ajouz

So deep is Khair’s love for Syrian creatives, that her Dubai home almost serves as a love letter to the nation, doused in vibrant artworks created by some of Syria’s most-loved artists. Now, the fashion entrepreneur, art lover and founder of creative director of Le Marais 101 has taken her dedication to promoting Syrian creatives and their work to the next level with a playful fashion shoot, which she conducted during a visit to Damascus. 

“While the world is heading to 2024, there exists an alternate timeline in Damascus,” Zina Khair muses. “A curious phenomenon has gripped the city, effectively freezing it in the 80s and 90s era, creating a captivating blend of nostalgia and modernity. As you traverse the streets of Damascus, you’ll find yourself caught in a time warp where the past and present coexist in a captivating scenery.”

Zina-Khair

Photo: Belal Ajouz

This clash between the past, present and future reflects strongly in her latest set of photos, which show Khair exploring unconventional nooks of Syria’s capital, from a record store to an old-school hair salon, and a mini grocery store brimming with local treats. Her choice of locations were yet another nod to the unique beauty of Damascus, and further highlight the story behind its charm. In Khair’s words, “Local businesses and markets are equally nostalgic, with shopkeepers peddling goods in storefronts that appear frozen in time. You can stroll through traditional souks where artisans craft wares by hand, preserving ancient traditions that have been passed down for generations. The scent of spices and fresh bread wafts through the air, transporting you to a time when the hustle and bustle of the market was the heart of the city’s life… In a world increasingly dominated by big chain stores and online retailers,…



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