Photo: Courtesy Fifty Made
Blending futuristic silhouettes with functional designs, Fifty Made is the name you need to know if street style has always been your thing. The new brand offers up an avant-garde take on luxury streetwear, and has been designed by Nicoletta Ginetti.
Photo: Courtesy Fifty Made
Ginetti brings her expertise to the label after years of working in the fashion industry, with names like Roberto Cavalli to Philipp Plein. “I’m very excited to introduce our new luxury brand Fifty Made,” she shares. “It’s a true reflection of urban energy and culture that has always inspired me. Our designs brilliantly fuse Italian craftsmanship and streetwear in a way that’s both comfortable and couture, redefining luxury, breaking boundaries, and celebrating authenticity. We can’t wait to have you join us on this exciting journey.”
Photo: Courtesy Fifty Made
Fifty Made merges artistry, eco-consciousness, and style, drawing inspiration from surrealism and spatial fluidity. Prioritizing the environment, each design is limited to 50 units, creating an exclusive and mindful collection. In the words of Dominic Nowell-Barnes, founder of the brand, “Fifty Made is a very special project that has been in the making for years, and we’re extremely thrilled to see it finally come to life. It’s going to be an extraordinary journey with big things coming your way very soon.”
Photo: Courtesy Fifty Made
The debut line of Fifty Made, of course, promises to be an exceptional one. Inspired by the palette of space dust, the launch collection will spotlight muted, subdued hues — think white, black, gray, and soothing browns — and an interesting space-meets-utilitarian aesthetic. Every meticulously crafted item from Fifty Made is fashioned using the finest sustainable materials sourced from Italy — encompassing bio-vegan leather, bio-color organic cotton, jacquard foulard, organic gabardine, premium denim, and tech lycra. Get ready for a…
