From a young age, Kylie Jenner has lived her life in the public eye. Growing up in front of cameras, she gained widespread recognition through Keeping Up With The Kardashians, which debuted when she was just 10 years old.
While her family’s fame opened the doors for her opportunities, Jenner has established herself in the entertainment and business world. Her first foray into the fashion industry came in 2013, when she and her sister, Kendall, launched a line in collaboration with PacSun. She then branched into beauty with the launch of Kylie Cosmetics in 2015, starting with her lip kits and eventually expanding into skincare. In a few short years, her business acumen and global influence earned her the title of the world’s youngest self-made billionaire at only 21. Forbes subsequently alleged document manipulation, but Jenner retained a spot on their list of richest self-made women in 2020, with a $700 million net worth.
It wasn’t until recently that Jenner expanded her fashion portfolio and debuted her very own line, Khy. Within the first hour of the launch, the brand earned $1 million.
Jenner’s bold approach to her business ventures mirrors her fearless sartorial choices. She unapologetically experiments with daring choices and consistently showcases her dynamic style, refusing to be confined to a single category. While she has long favored colorful, vibrant styles in both her fashion and beauty aesthetic, this year has seen a notable shift as she embraces a more minimalist, quiet luxury approach.
Ahead, see how Jenner’s sartorial sense has developed from following youthful trends to a more sophisticated, eclectic and unique style that reflects her evolving tastes and influences.
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