Red hair: The surprising history of a modern day trend

Red hair: The surprising history of a modern day trend



CNN
 — 

What’s the color of the year? Pantone is still deciding, but sometimes all the evidence you need for the next must-have shade is sitting on the top of celebrities’ heads.

In August, Billie Eilish revived her signature hairstyle — an all-over black gloss with a striking root dye job — this time in cherry-red. A month later, Megan Fox debuted a fiery scarlet “velvet bob,” as her stylist called it. Then just as the leaves began to change, so did Dua Lipa’s locks. The popstar debuted a mahogany-red style in October — and for anyone still unsure of this season’s trendiest shade — went as far as coordinating her hair with matching clothes and accessories in burgundy and maroon.

Even Kendall Jenner, while unpacking her life in looks for Vogue  magazine earlier this month, lamented her headline-grabbing copper mop of 2022. “You guys, I miss my red hair,” said Jenner, once again a brunette. “I don’t know what to do about it. I went back too soon.”

Out on the Fall-Winter 2023 runways, cherry-coke and strawberry blonde tresses have been spotted at Burberry, Rodarte, Gucci and Missoni, to name a few. In September, even more designers got the memo — from Versace and Diesel to Miu Miu and Louis Vuitton. Natural redhead model Rianne Van Rompaey walked eight of the season’s biggest shows, including opening for The Row, Paco Rabanne and closing for Chanel.

But the allure of fiery hair is far from a new-age trend. In fact, it has a surprisingly extensive history.

Less than two per cent of the world are natural redheads, though the hair color has been both feared and fetishized for hundreds of years. During the height of the witch trials in 15th century Europe, having ginger hair was considered a mark of the devil — enough evidence sometimes to be killed….

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