“It’s really humbling that people have a certain level of comfort with me,” says Instagram’s favourite makeup artist.
“I’ve realized that education is my sweet spot. People seem to like the way I break things down,” says makeup artist Katie Jane Hughes. “I make it easy for them to wrap their heads around concepts so they can be successful with the makeup look they’re doing.” Indeed, the England-born, New York-raised makeup artist is clear, concise, and almost impossibly helpful in the way she explains makeup tips.
Hughes is calling from her home in Brooklyn, and her face appears on my screen while she’s mid-makeup application, applying the finishing touches to her radiant skin (courtesy of her very first product launch, KJH.Brand’s Hyper Shine High Lite Kit, made up of an illuminating pigment available in four shades, a clear serum and a brush) first thing on a cold Monday morning.
We chat about makeup (duh) and I tell her I’m having trouble with the lasting power of the cream and sheer tint products in my routine. “I need to ask some questions,” she says. “First, what concealer are you using?” I tell her and after a second of rustling sounds behind the camera, Hughes holds up a handful of products, including the very concealer I’ve just named.
And we’re off. Suddenly she is swatching and blending, demonstrating each step on her face and on the back of her hands as she goes.
“The reason I wanted to create a brand in the first place was because not a lot of brands are actually educating consumers on how to use their products,” says Hughes. “There are so many nuances to why makeup works and doesn’t work. Every brand is like, ‘Here’s a mascara. You already know how to put this on, don’t you?’ But do people really know? Like, if someone’s mascara is transferring under their eyes, is it the mascara that’s the problem? Or is it the eye cream they’re…
Read the full article here
